Understanding the Farmers’ Environmental Citizenship Behaviors Towards Climate Change: The Moderating Mediating Role of Environmental Knowledge and Ascribed Responsibility

Knowledge is known to be a pre-condition for an individuals behavior. For the most efficient informational strategies education, it essential that we identify types of knowledge promote behavior effectively and investigate their structure. The purpose this paper therefore examine factors affect Kenyan farmers, environmental citizenship (ECB) in context Adaptation mitigation (Climate smart agriculture). To achieve objective, theoretical framework has been developed based on value belief norm (VBN) theory. Design/methodology/approach, Data were obtained from 350 farmers using survey method. Partial lease square structural equation modelling (PLS-SEM) was used hypothetical model. results PLS analysis confirm direct mediating effect causal sequences variables VBN moderating role Environmental seen impactful Climate Smart Agriculture.